About Us

iSeeCars helps millions of people make smarter car decisions and find the best deals by leveraging data-driven research and unbiased analysis. With the goal of making car shopping easier and more transparent, iSeeCars.com analyzes millions of car listings and offers valuable resources like iVIN Reports, Window Stickers, and Build Sheets. iSeeCars Research conducts independent studies that provide key insights on vehicles, market trends, and the automotive industry. It has received extensive media coverage for its annual Longest Lasting Cars Study, Best Cars Rankings, and industry-leading automotive research.

Based in the Boston area, iSeeCars was founded by technology veteran Vineet Manohar, who formerly led Big Data projects at TripAdvisor, and software executive Phong Ly, who helped launch new products and markets at SAP.

What is iSeeCars.com?

iSeeCars.com is a car search engine -- "the Kayak.com for people in the market to buy a car," according to ABC News -- that aggregates millions of used car listings onto one site, making it easier and much less time-consuming for consumers to find the best deals and save money. It uses big data analytics powered by over 25 billion data points and proprietary algorithms to objectively analyze, score and rank millions of cars and tens of thousands of dealers, providing helpful insights and guidance to help users find a good car at a good price from a trustworthy seller.

How does iSeeCars provide value to users?

The value for consumers centers on bringing information transparency to the used car shopping process.

1) Save time and manual effort. The average car shopper visits 18 different websites in their search for a car, according to a Google automotive survey. iSeeCars.com aggregates and analyzes data daily from over 75% of all used car listings in the United States onto a single site. It also brings together and evaluates relevant information from multiple sources to help consumers more easily find their perfect car.

2) Avoid overpaying and save money. One out of four used cars for sale is overpriced by an average of over $1,000. iSeeCars.com helps consumers save money by analyzing, scoring and ranking each car to identify the best deals, and by assessing each dealer objectively. Since its launch, iSeeCars.com has helped shoppers save over $451 million.

3) Provide shoppers with objective analyses and stats to negotiate a great price with the seller. iSeeCars.com provides an unbiased analysis of cars to users and highlights front and center whether the car is underpriced or overpriced, as well as statistics such as how fair the dealer is and how competitively they price their vehicles, how long the vehicle has been on the market, price change history, the vehicle's number of owners, whether it has been in an accident, and many other data points. As a result, consumers can use these key stats in order to have a smart dialogue with the seller and negotiate a great price.

How does iSeeCars calculate the market price for a used car?

Knowing the market price of a car is helpful in understanding whether the asking price of a car is fair or whether the seller is pricing their cars higher than market value. iSeeCars calculates the market price by analyzing the prices of similar cars for sale in the same local area. A mathematical model is then created that takes into account many factors including price, mileage, condition, and features to determine how much sellers are underpricing or overpricing their cars. Cars that are underpriced relative to our calculated market price are highlighted as being priced "Below Market." Overpriced cars are indicated on the site as "Above Market."

Our technology analyzes over 10 million listings on a daily basis to make our pricing calculations. Below is an example of the price analysis for a given car:

 

How does iSeeCars calculate the rating for a dealership?

While finding the perfect used car is great, it would be even better to find unbiased information about each dealer. We use a number of signals to help determine how price competitive a dealer is, how transparent the dealer is in disclosing information about the car, and how responsive it is in replying to shoppers' inquiries and questions.

For each dealer, our site compiles a scorecard that shows how the dealer ranks across each of those metrics. Here's an example of a dealer's scorecard:

 

How does iSeeCars determine whether a car is a "Deal"?

The iSeeCars Deal Rating evaluates whether a good car is for sale at a good price from a good dealer. To determine a vehicle's rating, we analyze multiple factors including car history data, what the seller says about the car, how much the car has been used, whether it has been smoked in, the number of previous owners, and many others. A car is considered for sale at a good price if it is priced at a certain amount below our estimated market price. A dealer is rated based on its scorecard compared with other dealers.